Overview

Amazon has expanded its A+ Content and Manage Your Experiments tools to help sellers boost conversion rates through enhanced product listings and data-driven testing. The expansion includes new A+ Content module types, improved experimentation capabilities, and better analytics for measuring the impact of listing optimizations.

Key Points

• New A+ Content modules — Amazon added new module types for creating more engaging product detail pages with interactive elements and rich media
• Expanded A/B testing — Manage Your Experiments tool now supports testing more listing elements including supporting images, A+ Content variations, and multi-store experiments
• Enhanced analytics — Improved conversion tracking and reporting for A+ Content and experiment results
• Mobile optimization — New modules specifically designed for better mobile shopping experience

New A+ Content Capabilities

• Interactive modules — New module types support interactive elements like image hotspots, comparison charts with product links, and video integration
• Mobile-first design — Modules optimized to render better on mobile devices where majority of Amazon shopping occurs
• Shoppable content — Certain modules now support direct add-to-cart functionality within A+ Content
• Rich media support — Enhanced support for video, 360-degree images, and high-resolution graphics

Experimentation Enhancements

• More testable elements — Manage Your Experiments expanded to support A/B testing of supporting images, A+ Content module arrangements, and cross-marketplace content
• Faster results — Improved statistical models allow experiments to reach significance faster with less traffic
• Detailed reporting — Enhanced experiment reports showing conversion impact, traffic distribution, and statistical confidence levels