Overview

Amazon’s error code 18729 appears when a product’s main image contains prohibited graphics such as badges, awards, certification logos, or watermarks. The violation blocks the listing from being published or updated until the image is corrected, making it a frequent obstacle for sellers during launch or optimization cycles.

Key Points

• No badges or awards in main images — Even genuine accolades must be omitted from the primary photo; they belong in bullet points, description, or A+ Content.
• Trademarked symbols trigger rejection — Using a “FDA approved” seal or a recognized industry logo without Amazon’s explicit permission will generate the error.
• Watermarks and review icons are disallowed — Any overlay that resembles a rating star, customer‑review badge, or branding watermark will be flagged.
• All graphic overlays must be removed — Seals, stamps, or promotional text added in post‑production are considered non‑compliant.
• Resubmission is mandatory after edits — Once the image complies, sellers must upload the new file and submit the listing again for Amazon’s review.
• Multiple listings can be impacted simultaneously – Large catalogs that reuse a single edited image across many SKUs may see dozens of listings blocked at once.

How to Resolve Error 18729

1. Identify the offending graphic — Open the flagged image in a photo‑editing program and locate any badge, certification logo, or watermark. Example: a “Best Choice Award” ribbon placed in the lower‑right corner of a kitchen gadget photo.
2. Delete or mask the element — Use clone‑stamp, content‑aware fill, or a clean background shot to erase the graphic while preserving the product’s appearance. Example: replace the ribbon with a plain white background so only the blender base remains visible.
3. Re‑apply Amazon’s image standards — Ensure the final picture shows the product alone on a pure white (RGB 255,255,255) background, without text, logos, or props.