Overview

Error 18574 is one of the most common roadblocks Amazon sellers encounter when trying to list new products. This error appears when a seller attempts to create or update a listing for a product that requires additional approval, whether due to brand restrictions, category gating, or limited selling rights. Understanding how to diagnose and resolve this error is essential for sellers looking to expand their product catalog.

Key Points / What Sellers Need to Know

• Restricted or gated products — Certain ASINs on Amazon require sellers to obtain approval before they can list and sell them. This gating exists to protect brand integrity and ensure product authenticity.
• Brand-level approval required — Some brands have enrolled in Amazon's Brand Registry or similar programs that restrict which sellers can list their products, requiring additional verification steps.
• Authorized seller limitations — In some cases, selling rights for a product are limited exclusively to authorized sellers designated by the brand owner, meaning not all applicants will be approved.
• Application availability varies — Amazon does not always accept applications for restricted products. If the approval option is unavailable, sellers must check back periodically as restrictions can change over time.
• Direct brand outreach is an option — Sellers can contact brand owners directly to request a selling role assignment, which can be an effective alternative when standard approval channels are unavailable.

Why This Error Occurs

Error 18574 is triggered when Amazon's catalog system detects that a seller lacks the required permissions to list a specific product. There are three primary causes. First, the product itself may be classified as restricted or gated, meaning Amazon has placed category-level or product-level protections that require sellers to demonstrate eligibility before listing. Second, the brand associated with the product may require separate approval, which is common among well-known brands that have opted into Amazon's brand protection programs. Third, the product's selling rights may be limited to a specific group of authorized sellers, typically established through direct agreements between the brand and individual resellers.