Overview

Error 18027 is a listing suppression triggered when Amazon's systems detect that your main product image contains text, logos, graphics, or watermarks that violate its image standards. If your listing has been suppressed due to this error, it will remain hidden from shoppers until you upload a compliant replacement image. Understanding what triggers this error and how to resolve it quickly is essential for maintaining uninterrupted sales.

Key Points / What Sellers Need to Know

• Listing suppression is immediate — Once Amazon flags your main image with Error 18027, your product detail page is removed from search results and cannot be purchased until the issue is resolved.
• Main image rules are strict — Amazon requires that the primary product image (the MAIN image) have a pure white background with no text overlays, watermarks, logos, badges, or promotional graphics of any kind.
• Other images are less restrictive — Secondary images (slots 2 through 9) may include lifestyle shots, infographics, and text overlays, but the main image must remain clean.
• Automated detection is imperfect — Amazon uses automated scanning to flag images, which means some compliant images may be incorrectly flagged. If you believe your image meets all requirements, you can open a case with Seller Support after resubmitting.
• Resolution requires a new image upload — Simply editing the listing text will not fix this error. You must upload a corrected main image that meets all guidelines.

What Causes Error 18027

This error is triggered when Amazon's image validation system identifies non-compliant elements on your main product image. Common violations include brand logos placed on the image (rather than being part of the physical product or packaging), promotional text such as "Best Seller" or "Free Shipping" badges, watermarks from photography studios, and graphic overlays like arrows, circles, or callout boxes. The main image must show only the product itself against a pure white background (RGB 255, 255, 255) with no additional visual elements that are not physically part of the product. Even subtle elements like small copyright text in a corner or a faint watermark can trigger the suppression.