Overview

Amazon has embedded interactive learning modules directly into the Build Your Brand hub on Seller Central. The change, rolled out in early 2024, lets sellers view guides, videos and step‑by‑step instructions without leaving the page they are working on. This tighter integration is designed to speed up brand‑building activities and reduce the time spent toggling between different sections of Seller Central.

Key Points

• Pop‑up overlays — Clicking a module now launches a small window on the same page, allowing a seller to watch a tutorial while still editing a Brand Store.
• All‑in‑one library — Program summaries, detailed how‑to PDFs and Seller University videos are grouped together, so a newcomer can find everything from Brand Registry basics to advanced Sponsored Brands tactics in one place.
• Direct Brand Registry entry — Sellers can start the enrollment workflow from the learning hub, eliminating the need to navigate to a separate registration portal.
• Contextual access — While reviewing Brand Analytics, a seller can open a best‑practice guide on interpreting search term reports without opening a new browser tab.
• Continuous updates — Amazon flags newly added content with a “New” badge, encouraging sellers to revisit the hub for the latest optimization tips.

How the Embedded Learning System Works

1. Select a module — On the Build Your Brand page, a seller clicks a tile labeled “A+ Content Best Practices.” A semi‑transparent overlay appears, showing the full guide while the underlying page remains visible.
2. Interact without leaving the workflow — While the overlay is open, the seller can continue to edit product listings or adjust storefront layout; any changes are saved in real time, and the guide can be scrolled or paused as needed.
3. Launch related actions — At the bottom of the overlay, a “Start Brand Registry” button initiates the enrollment steps, pre‑filled with the seller’s account information, so the learning experience can transition directly into execution.