Amazon Easy Ship Launches in Australia, Giving Sellers a New Managed Shipping Option
Amazon has launched Easy Ship in Australia, a managed shipping service starting at AUD 5.55 per order that handles pickup and delivery while sellers keep inventory at their own facilities. It offers a middle ground between self-fulfilled shipping and FBA.
Overview
Amazon has introduced Easy Ship in Australia, offering sellers a managed delivery service that sits between fully self-fulfilled shipping and Fulfillment by Amazon. The program lets merchants store inventory at their own facilities while Amazon handles pickup, carrier management, and last-mile delivery. With national rates starting at AUD 5.55 per shipment, the service gives Australian sellers a new way to streamline logistics without committing to FBA warehousing.
How Easy Ship Works
Under the Easy Ship model, sellers prepare and pack orders at their own location, then Amazon takes over from there. Amazon arranges pickup from the seller's premises, selects the appropriate carrier, manages routing, and delivers the package to the end customer. Tracking information is automatically uploaded and shared with buyers, removing the need for sellers to manually enter tracking numbers.
The service has already been operating in markets like India and Japan, where it has proven popular among merchants who want professional-grade delivery without the overhead of FBA storage fees and inbound shipment logistics. Its expansion to Australia follows the same playbook, targeting sellers who want reliability without full fulfillment outsourcing.
Key Features
- Flat-rate pricing — Costs start at AUD 5.55 per order based on package size and weight, giving sellers predictable shipping expenses to build into their margins
- Full delivery management — Amazon handles carrier selection, routing, and last-mile delivery, eliminating the need for sellers to negotiate individual carrier contracts
- Automatic tracking — Tracking details are shared with customers automatically, solving a persistent pain point for Australian self-fulfilled sellers dealing with inconsistent carrier scanning
- Default enrollment for eligible items — Once activated, Easy Ship becomes the standard shipping method for qualifying Merchant Fulfilled Network products across supported Australian delivery zones
Getting Started
Sellers can enable Easy Ship through their shipping settings in Seller Central by scrolling to the bottom of the settings page and completing the registration process. For most standard accounts, setup is straightforward.
Analysis & Recommendations
Why This Matters
Australian Amazon sellers now have a third fulfillment option that can reduce shipping complexity and improve account health metrics without the storage costs of FBA. This changes the cost calculus for sellers deciding between self-fulfillment and FBA.
Key Takeaways
- Easy Ship lets Australian sellers delegate delivery logistics to Amazon while keeping inventory at their own facilities, starting at AUD 5.55 per shipment
- Automatic tracking and Amazon-managed delivery can improve key account health metrics like late shipment rate and valid tracking rate
- Heavy, bulky, and dangerous goods are excluded from the program, and geographic coverage is limited to specific Australian zones
- Sellers using MFN API integrations need to register through a separate API landing page and update their automation workflows
Recommended Actions
- →Review your product catalog against Easy Ship eligibility requirements and compare Easy Ship rates to your current carrier agreements for your most common package sizes
- →If you use automated order processing through MFN API, register through Amazon's API landing page and plan integration updates before enabling Easy Ship
- →Consider a hybrid strategy — enable Easy Ship for products where it reduces costs and improves delivery consistency while keeping existing carrier deals for items where bulk rates are more competitive
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