Overview

Amazon disclosed that more than 8 billion items were delivered to U.S. Prime members on the same day or next day in 2025—a rise of roughly 30 % compared with 2024. The surge is backed by a $4 billion investment in rural‑focused logistics hubs, which now reach over 4,000 smaller towns and communities. Sellers must adapt because customers across the country are expecting near‑instant delivery, and the newly opened rural market presents fresh volume opportunities.

Key Points

• 8 billion same/next‑day U.S. deliveries — Amazon’s rapid‑fulfillment volume grew 30 % year over year, reaching more than eight billion items for Prime shoppers.
• 13 billion global rapid deliveries — Worldwide, same‑day and next‑day shipments topped 13 billion items in 2025.
• $4 billion rural logistics spend — The company allocated four billion dollars to convert rural stations into hybrid hubs that handle storage, sorting, and last‑mile dispatch.
• 4,000+ rural communities served — Fast delivery is now available in more than four thousand locations across 44 states, many of which previously saw multi‑day shipping.
• 40× larger selection claim — Amazon asserts that its catalog of items eligible for same‑day delivery is forty times the size of a typical big‑box retailer’s offering.
• Essentials dominate rural repeat buys — Forty‑nine of the top fifty most‑reordered products in rural zip codes are everyday staples such as coffee, paper towels, and batteries.
• Rural same‑day shoppers doubled — The number of rural Prime members ordering on a same‑day basis each month nearly doubled from 2024 to 2025.

What’s Changing

1. Hybrid hub rollout — Amazon transforms existing rural delivery stations into multi‑function facilities that store inventory, sort parcels, and launch last‑mile routes. Example: A former parcel‑only depot in western Kansas now holds 10,000 SKUs and ships them within hours to nearby towns.
2. Expanded same‑day eligibility — The catalog of items qualified for same‑day service is broadened, especially for consumables and household goods.