Amazon Delays Belgium Low-Price FBA Fees to 2025, Other EU Markets Unaffected
Amazon has postponed the Belgian low‑price FBA fee tier from its original 1 Oct 2024 launch to an unspecified date in early 2025. The new tier will apply only to listings priced at €12 incl. VAT or less on Amazon.be, and sellers will receive a minimum 45‑day notice before it becomes active. All other EU marketplaces keep their current low‑price fee schedules.
Overview
Amazon has postponed the rollout of its low‑price Fulfillment by Amazon (FBA) fee tier for the Belgian marketplace. The change, originally slated for 1 October 2024, is now expected in early 2025, giving sellers a longer window to adjust pricing and cost structures. All other EU marketplaces keep their current low‑price fee schedules, so the delay only affects Belgium‑based listings priced at €12 or less (VAT included).
Key Points
- Launch deferred — The Belgian low‑price FBA tier moves from October 2024 to an unspecified date in early 2025.
- Price threshold — Only items priced at €12 incl. VAT or lower on Amazon.be fall under the new fee structure.
- Advance warning — Amazon commits to a minimum 45‑day notice before the revised fees become active.
- Other EU sites unchanged — Germany, France, Italy, Spain and the Netherlands continue with their existing low‑price fee models.
- Temporary cost gap — Belgium will temporarily retain its pre‑2024 fee rates, creating a short‑term disparity with neighboring markets.
What's Changing
- Postponement announcement — Amazon informs sellers that the Belgian low‑price tier will not launch on 1 Oct 2024; instead, the implementation will occur sometime in early 2025. For example, a seller with a €11.99 kitchen gadget on Amazon.be will continue paying the standard FBA fees for now.
- Scope of affected SKUs — The fee change applies solely to listings whose final price, including VAT, does not exceed €12. A toy priced at €12.00 will be subject to the new tier once it goes live, while a similar item priced at €12.01 will remain on the regular fee schedule.
- Notification guarantee — Amazon pledges to send a formal notice at least 45 days before the new rates take effect. Sellers who have enabled email alerts in Seller Central will receive a direct message outlining the exact start date and fee percentages.
Context
- Before: Belgian sellers of low‑priced items paid the standard FBA fee, which includes a higher pick‑and‑pack charge relative to the low‑price tier used in Germany or France. For instance, a €10.50 book on Amazon.be incurred a €2.00 fulfillment fee, reducing the margin to €8.50 before other costs.
Analysis & Recommendations
Why This Matters
The delay gives Belgian sellers extra time to adjust pricing and margins before the reduced fee takes effect, but creates a temporary cost gap versus Germany, France and other EU sites. Sellers must plan inventory placement and monitor the €12 price threshold to avoid unexpected fee increases once the tier launches.
Key Takeaways
- Launch deferred: Belgian low‑price FBA tier moves from 1 Oct 2024 to early 2025.
- Scope: Only SKUs with a final price ≤ €12 incl. VAT on Amazon.be are affected.
- Notification guarantee: Amazon will issue at least a 45‑day notice before the new rates activate.
- Other EU markets (DE, FR, IT, ES, NL) retain their existing low‑price fee models.
Recommended Actions
- →In Seller Central, run a Business Report > Price > filter for price ≤ €12 to list all affected ASINs on Amazon.be.
- →Go to Settings > Notification Preferences > Fee Updates and enable ‘All notifications’ to ensure the 45‑day notice is received.
- →Use Manage Inventory > Change Fulfillment to shift sub‑€12 items to a German or French fulfillment center for lower fees until Belgium implements t...
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