Overview

Amazon is lowering referral fees for low‑price clothing and accessories on its European marketplaces. Effective immediately, items priced below country‑specific limits will see fees cut from roughly 15 % to about 8 %, nearly halving the charge. Sellers with budget apparel listings should expect noticeably better unit economics across the region.

Key Points

• UK fee drop — Referral fees for clothing under £15 fall from 15.3 % to 8.16 %.
• Eurozone fee drop — Items priced under €15 move from 15 % to 8 % in the majority of EU marketplaces.
• Select EU markets — In countries such as Germany and France, fees shift from 15.45 % to 8.24 % for sub‑€15 apparel.
• Sweden adjustment — Clothing below SEK 175 now incurs an 8 % fee instead of 15 %.
• Poland reduction — For garments under PLN 65, the fee decreases from 10 % to 8 %.

How the New Fee Structure Works

1. Identify qualifying products — Determine which clothing or accessory SKUs are priced beneath the threshold for each marketplace (e.g., a T‑shirt listed at €12 in France qualifies).
2. Apply the reduced percentage — Replace the standard referral rate with the new lower rate (e.g., a €12 shirt in France now pays 8 % instead of 15 %).
3. Calculate the revised fee — Multiply the sale price by the new percentage (€12 × 8 % = €0.96), compare it to the previous charge (€12 × 15 % = €1.80), and record the per‑unit saving (€0.84).

Context (Before vs. After)

• Before: A pair of leggings sold for £10 on Amazon UK attracted a 15.3 % referral fee, costing the seller £1.53 per unit.
• After: The same £10 listing now pays 8.16 %, reducing the fee to £0.82 and delivering a £0.71 margin boost per pair.

Seller Impact

The fee cut reshapes profitability calculations for low‑price apparel. Sellers should act promptly to capture the benefit.