Overview

Amazon's Coupon program allows eligible sellers to create and manage digital coupon offers that are displayed to shoppers across the marketplace. Understanding the terms and conditions governing this promotional tool is essential, as sellers bear full financial responsibility for all discounts offered and must comply with specific eligibility and fee requirements.

Key Points / What Sellers Need to Know

• Full financial responsibility – Sellers must fund 100% of the coupon discounts they offer to customers, including all associated costs incurred through the program.
• Redemption fee applies – In addition to the discount amount, Amazon charges a redemption fee each time a customer redeems a coupon, which is due upon shipment of the purchased unit.
• Professional account required – Only sellers with a Professional selling plan who maintain their account in good standing are eligible to participate in the Coupon program.
• Budget is not a cap – The coupon budget you set is for planning purposes only. Amazon calculates your actual fees based on real promotional activity, and if redemptions exceed your stated budget, no refunds will be issued.
• Amazon retains modification rights – Amazon may modify or cancel any coupon, and can suspend or terminate Coupon program features at any time at its discretion.

How Amazon Coupons Work

When a seller creates a coupon through Seller Central, the offer becomes visible to shoppers who can "clip" (attach) it to their account. A coupon is considered redeemed when a customer purchases a product associated with an active coupon after having clipped it. At that point, the seller owes both the discount amount and the per-unit redemption fee. The redemption fee is charged upon shipment and is visible in the budget section of Seller Central. These coupon terms are supplemental to the standard Amazon seller agreement, meaning they layer on top of your existing contractual obligations rather than replacing them.

Eligibility and Account Requirements

To use the Coupon program, sellers must hold a Professional seller account and keep that account in good standing. This means maintaining satisfactory performance metrics and adhering to Amazon's selling policies. If your account status deteriorates—due to order defect rates, policy violations, or other performance issues—you may lose access to the Coupon feature. Amazon does not guarantee ongoing access to the program, and eligibility can be revoked if account health standards are not met. Sellers should regularly monitor their Account Health dashboard to ensure continued access to promotional tools like Coupons.