Overview

Amazon's coupon program lets sellers offer visible discounts that appear as clippable coupons on search results and product detail pages. However, not every seller or product qualifies. Understanding the eligibility criteria is essential before investing time in coupon-based promotions, as failing to meet the requirements means your coupons simply won't be created.

Key Points / What Sellers Need to Know

• Seller rating threshold — You need a feedback rating of at least 3.5 stars to create coupons. Sellers who haven't received any feedback yet are also eligible.
• Product reviews matter — Products without reviews can qualify, but those with reviews must meet minimum star rating thresholds that vary based on review count.
• Minimum discount required — Coupon discounts must be at least 5% below the current listing price or reference price to be valid.
• New condition only — Only products listed in new condition are eligible. Used, collectible, and certified refurbished (renewed) items cannot have coupons.
• Certain categories are excluded — Several product types are permanently ineligible for coupons regardless of other criteria.
• Review incentive rules apply — Coupons cannot be used as incentives for customer reviews, and purchases made with coupons may not receive the "Verified Purchase" badge on resulting reviews.

Seller Eligibility Requirements

The seller-level requirements for coupons are straightforward but important to verify before you begin. You must be a professional seller on Amazon with a customer feedback rating of 3.5 stars or higher. If you're a newer seller who hasn't accumulated any feedback ratings yet, you're still eligible to create coupons. This means the program is accessible to both established and new sellers, though those with ratings below the 3.5-star threshold will need to improve their seller performance before gaining access to coupon promotions.

Product Eligibility and Review Thresholds

Amazon applies a tiered review rating system to determine whether individual products qualify for coupons. Products with zero reviews are automatically eligible, which is helpful for new product launches. For products that have between one and four reviews, Amazon requires an average rating of at least 2.5 stars. Once a product accumulates five or more reviews, the bar rises to a minimum average rating of 3.0 stars. Products can be either seller-fulfilled or shipped through Fulfillment by Amazon (FBA), so your fulfillment method does not affect coupon eligibility. All products must be listed in new condition to qualify.