Amazon Canada Rolls Out New Seller Identification Requirements — What You Need to Know
Starting in late 2025 Amazon.ca will require business sellers to submit full beneficial‑owner details, a self‑attestation form and an authorization document. Once notified, sellers have a strict 60‑day window to upload IDs, addresses and birth dates for each owner, or risk account suspension.
Overview
Amazon Canada will tighten its verification process for business sellers starting in late 2025. Sellers will be required to submit detailed beneficial‑owner information, self‑attestation forms and authorization documents, with a strict 60‑day deadline after notification. Failure to meet the new requirements can lead to account deactivation, making early preparation essential for anyone selling on Amazon.ca.
Key Points
- Beneficial‑owner disclosure — Sellers must provide names, residential addresses, dates of birth and government‑issued ID numbers for every individual who owns or controls a significant share of the business.
- Self‑attestation and authorization — A new attestation form confirming the accuracy of the data and a separate authorization document allowing Amazon to verify the submissions are now mandatory.
- Phased rollout with a hard deadline — Amazon will contact sellers in batches; once a seller receives the notice, a 60‑day clock starts, after which the account may be suspended if documentation is incomplete.
- Notification channels — Alerts will appear on the Account Health dashboard, be sent via Seller Central messages, and may also arrive by email or performance alerts.
- Cross‑border complexity — Non‑Canadian sellers will need to align foreign ownership structures with Canadian documentation standards, often requiring legal or tax advice.
What's Changing
- Expanded documentation requirement — Business sellers on Amazon.ca must now upload identification beyond the basic business name and address. Example: A Canadian‑registered LLC that previously only submitted its incorporation certificate will now also need to upload copies of the owners’ passports.
- Beneficial‑owner data collection — Amazon will ask for detailed personal information on each individual who holds a material interest (typically 25 % or more). Example: A partnership with two equal owners must submit both partners’ full legal names, home addresses, birth dates and driver‑license numbers.
Analysis & Recommendations
Why This Matters
Non‑compliance will lead to account deactivation, cutting off sales on Amazon.ca. The 60‑day clock begins as soon as a notice appears on the Account Health dashboard, Seller Central messages, or email, making early preparation essential for continued operations.
Key Takeaways
- Beneficial‑owner disclosure must include name, residential address, DOB and government‑issued ID for each owner holding ≥25% interest.
- A new self‑attestation form and separate authorization document are mandatory for all business sellers.
- Amazon will notify sellers via Account Health, Seller Central messages, email and performance alerts, then start a 60‑day compliance window.
- The rollout begins in late 2025 with batch notifications; missing the deadline can trigger account suspension.
Recommended Actions
- →Log into Seller Central > Account Health, download the new self‑attestation and authorization forms, and begin gathering owner IDs.
- →Create a spreadsheet listing each qualifying owner’s name, address, DOB and ID number, then upload the documents within 60 days of any notice.
- →Set up daily checks on the Account Health dashboard and enable email alerts for performance notifications to track the compliance deadline.
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