Overview

Amazon.ca is rolling out a dedicated “Made in Canada” storefront later this month, highlighting items that are manufactured or substantially transformed within Canada. The initiative gives qualifying sellers a low‑effort channel to reach shoppers who actively look for domestically produced goods, potentially boosting visibility and sales.

Key Points

• Dedicated storefront launch — A new section on Amazon.ca will aggregate Canadian‑origin products, making them instantly searchable for buyers who filter by “Made in Canada.”
• Wide‑range categories — The store will feature apparel, garden supplies, grocery and gourmet foods, health‑and‑beauty items, home décor, jewelry, toys, and games, among others.
• All seller sizes welcome — From large manufacturers to solo artisans, any seller with eligible inventory can apply, leveling the playing field for smaller Canadian brands.
• Eligibility survey required — Sellers must complete a questionnaire in Seller Central that captures manufacturing details before any product can be considered for inclusion.
• 51 % Canadian content rule — At least half of a product’s material or its final substantial transformation must occur in Canada; merely adding a label or minor finishing steps overseas will not satisfy the criterion.
• No extra fees announced — Participation does not currently involve additional program costs, meaning exposure comes without a direct financial outlay.
• Early‑bird visibility boost — Products listed at launch may benefit from Amazon’s promotional push of the storefront, driving higher traffic during the initial weeks.
• Potential for future expansion — Amazon has rolled out similar country‑origin stores in other markets, suggesting the Canadian version could grow to include more categories or marketing support over time.
• Alignment with “shop local” trends — Canadian consumers increasingly favor domestically made items, and the storefront directly taps into that purchasing mindset.

How the Made‑in‑Canada Store Works