Overview

Amazon offers FBA sellers a fulfillment fee discount when business buyers place multi-unit orders through the Amazon Business marketplace. This program rewards sellers who set up business pricing or quantity discounts on their listings by reducing the per-unit fulfillment cost on qualifying orders. For sellers already serving B2B customers or looking to expand into the business buyer segment, this discount can meaningfully improve margins on bulk orders.

Key Points / What Sellers Need to Know

• Automatic fee reduction — When a business buyer purchases multiple units in a single order, Amazon applies a discounted FBA fulfillment fee on each unit beyond the first, reducing your per-unit shipping costs.
• Professional selling plan required — Only sellers on a Professional selling plan are eligible for this program. Individual plan sellers cannot participate.
• Business pricing or quantity discounts must be set — Your listings need to have either a business price or quantity discount tiers configured to qualify for the multi-unit fee reduction.
• No separate enrollment needed — The discount is applied automatically to qualifying orders, so there is no additional registration or opt-in process beyond meeting the eligibility criteria.
• Available to all eligible FBA sellers — The program is open to any Professional seller who fulfills orders through FBA and has qualifying business pricing in place.

How the Discount Works

The multi-unit fulfillment fee discount is designed to reflect the operational efficiencies Amazon gains when shipping multiple units of the same product in a single order. When a verified business buyer places an order containing more than one unit of a product that has business pricing or quantity discounts, Amazon reduces the standard FBA fulfillment fee on qualifying units. The discount is calculated and applied automatically at the time of fulfillment — sellers do not need to take any manual action once their pricing is properly configured. This means the savings flow directly to the seller's bottom line without any additional effort after the initial setup.

Eligibility Requirements