Overview

Amazon Business now provides a certification listing that lets sellers display verified diversity and quality credentials directly to corporate buyers. The feature launched this quarter and can influence purchasing decisions for procurement teams that prioritize certified suppliers.

Key Points

• Verification window — Submitted certifications are typically validated by Amazon within 7‑10 business days, after which the badge appears on the seller’s Business profile.
• Buyer‑facing visibility — Certified status shows up on the seller’s storefront, product detail pages, and can be used as a filter by Business customers searching for specific credentials.
• Supported designations — In the United States the program accepts minority‑owned, women‑owned, veteran‑owned, and small‑business labels, as well as ISO 9001 and ISO 14001 quality certifications.
• Amazon’s role — Amazon does not act as a certifying authority; sellers must obtain documentation from accredited third‑party bodies or government agencies before uploading.
• Proof requirements — Acceptable evidence includes official certificates, registration numbers, expiration dates, or SAM.gov screenshots that clearly display the credential.
• Expiration handling — When a certification nears its expiry, sellers can replace the file through the portal; expired badges are automatically removed from public view.

How the Certification Program Works

1. Submit documentation — The seller uploads a digital copy of the credential (e.g., a PDF of an ISO 9001 certificate) along with any required registration numbers; for example, a veteran‑owned business might attach a Department of Veterans Affairs verification letter.
2. Amazon review — An internal team cross‑checks the file against known accrediting agencies; a minority‑owned firm with a National Minority Supplier Development Council (NMSDC) certificate typically clears within the 7‑day window.
3. Badge activation — Once approved, a certification badge is added to the seller’s Business profile and appears on each eligible product page, enabling instant recognition by procurement officers.