Overview

Amazon has added a new suite of personalized pricing tools for sellers in the Amazon Business (B2B) program. The utilities deliver ASIN‑specific business price and quantity‑discount suggestions directly inside Seller Central’s discount insights dashboard. Sellers who tap the feature can fine‑tune their B2B offers, capture higher margins, and win more corporate customers.

Key Points

• ASIN‑level price guidance — The system proposes a business price for each high‑traffic SKU, removing guesswork from B2B pricing decisions.
• Catalog‑wide report option — Sellers can download a full‑catalog analysis that highlights pricing gaps across thousands of items in a single file.
• Subcategory benchmark — Recommendations are anchored to the average discount other sellers in the same subcategory and price range are already providing.
• Quantity‑discount intelligence — Suggested tiered discounts reflect the typical order quantities Amazon Business buyers place for that product group.
• Automated vs. manual implementation — Sellers may let Amazon apply the suggested prices automatically or adjust them manually per ASIN.

How the Pricing Recommendations Work

1. Data collection — Amazon aggregates recent business‑buyer transactions, focusing on the same subcategory and price band as the seller’s SKU. Example: A seller of 12‑inch office chairs sees data from other chair sellers who offered 10%–15% business discounts.
2. Benchmark calculation — The platform computes the average discount across those comparable listings and generates a recommended business price. Example: If the average discount is 12%, the tool suggests a 12% lower price than the seller’s regular consumer price.
3. Quantity pattern analysis — Amazon examines the order sizes that business customers typically request for the subcategory (e.g., packs of 5, 20, or 100).
4. Tiered discount suggestion — Based on the identified purchase volumes, the system proposes discount tiers that align with real buying behavior.