Overview

Amazon Business introduces a range of specialized terminology that sellers need to understand when entering the business-to-business (B2B) marketplace. This reference covers essential definitions — from pricing structures and certification standards to business verification identifiers — that are foundational to operating successfully on Amazon's B2B platform.

Key Points / What Sellers Need to Know

• Business Price vs. Customer Price — Amazon Business allows sellers to set a dedicated business price that is only visible to verified business buyers, separate from the standard consumer price shown to all shoppers.
• Business-Only Offers — Sellers can create listings that are exclusively available to Amazon Business customers, with no consumer-facing price at all.
• DUNS Number Required — A unique identifier from Dun & Bradstreet is used to verify business entities, and is especially important for sellers pursuing government contracts.
• Quality Certifications Matter — Multiple ISO and AS certifications (such as ISO 9001, ISO 13485, AS9100, and AS9120) can be displayed on your Amazon Business profile to build buyer confidence.
• Small Business Designations — Programs like the Economically Disadvantaged Women-Owned Small Business (EDWOSB) certification allow qualifying sellers to highlight their status to institutional buyers.

Business Pricing Structure

One of the most important concepts for Amazon Business sellers is the distinction between business pricing and standard consumer pricing. A business price is a separate price point visible only to verified business customers, regardless of the quantity they purchase. This is distinct from the regular retail price that all Amazon shoppers see. Sellers have the flexibility to maintain both a business price and a consumer price on the same listing, or they can create business-only offers that are entirely hidden from regular consumers. This dual-pricing capability lets sellers offer competitive rates to bulk and institutional buyers without undercutting their consumer storefront.

Certifications and Credentials

Amazon Business supports several industry-recognized certifications that sellers can display on their profiles. AS9100 and AS9120 certifications are geared toward the aerospace and defense sector — AS9100 applies to organizations that produce aerospace products, while AS9120 covers distributors of aerospace goods. ISO 9001 is a broader quality management standard applicable across industries, though it is most commonly associated with manufacturers. ISO 13485 specifically addresses quality management for medical device companies. To claim any of these certifications on Amazon Business, sellers must upload a digital copy of their certificate from an accredited third-party auditor, clearly showing the certification type, certifying body, certificate ID, issue date, and expiration date. Amazon itself does not verify compliance with these standards — that responsibility falls to the relevant certifying organizations like SAE and ISO.