Overview

Amazon Business is Amazon's dedicated business-to-business (B2B) marketplace that enables professional sellers to reach verified business buyers directly through the platform. The program offers specialized tools for quantity pricing, business-only product visibility, and enhanced search features designed to connect sellers with corporate and institutional purchasers. For Amazon sellers looking to expand beyond consumer sales, Amazon Business represents a significant revenue channel with distinct requirements and benefits.

Key Points / What Sellers Need to Know

• Free for Professional Sellers - Amazon Business is available to all professional sellers at no additional subscription cost, giving immediate access to business buyer traffic.
• Higher Performance Standards - Business orders carry stricter performance metrics than standard consumer orders, including a maximum 0.5% Order Defect Rate for business fulfillment.
• FBA Compatible - Sellers can use Fulfillment by Amazon to fulfill business orders, and multi-unit business orders may qualify for reduced FBA fulfillment fees.
• Credential Showcasing - Sellers can claim and display business credentials (such as minority-owned, veteran-owned, or ISO certifications) that are visible to business buyers throughout their shopping experience.
• Tax Exemption Compliance - Sellers using Amazon's tax calculation services must honor business customer tax exemptions through Amazon's Tax Exemption Program.

Performance Requirements for Business Orders

Amazon holds sellers to elevated performance standards when fulfilling business orders compared to standard consumer transactions. For seller-fulfilled business orders, sellers must maintain an Order Defect Rate (ODR) of 0.5% or less, a pre-fulfillment cancellation rate of less than 1%, and a late shipment rate of less than 1%. These thresholds are notably tighter than the standard consumer metrics, which allow up to 1% ODR, 2.5% cancellation rate, and 4% late shipment rate. The ODR calculation encompasses chargebacks, A-to-z Guarantee claims, and negative feedback. Additionally, every business order package must include a tracking number and a packing slip, and sellers must include the purchase order number when provided by the buyer.