Overview

Amazon Business is Amazon's dedicated B2B marketplace that gives sellers access to millions of business buyers, including companies, hospitals, universities, and government agencies. The program offers a suite of specialized features designed to help sellers attract and convert business customers who often purchase in higher volumes and at greater frequency than individual consumers.

Key Points / What Sellers Need to Know

• Business Pricing - Sellers can set separate, lower prices exclusively visible to verified business customers, helping attract bulk buyers without affecting consumer-facing pricing.
• Quantity Discounts - Tiered pricing can be configured so that business buyers receive progressively better pricing as they increase their order quantities, encouraging larger purchases.
• Business-Only Offers - Certain products can be listed exclusively for business buyers, allowing sellers to offer items that cater specifically to commercial or institutional needs.
• Enhanced Content and Credentials - Sellers can showcase business-relevant credentials such as certifications, diversity status, and quality standards to stand out with procurement-minded buyers.
• Tax Exemption Support - The Amazon Tax Exemption Program (ATEP) is integrated into the business buying experience, streamlining tax-exempt purchasing for eligible organizations.
• Business Reports - Dedicated analytics and reporting tools help sellers track B2B performance, understand business customer behavior, and optimize their strategy.

How Amazon Business Works for Sellers

Amazon Business is available to all professional sellers at no additional cost. Once enrolled, sellers gain access to the full suite of B2B tools directly within Seller Central. Business pricing and quantity discounts can be set at the individual ASIN level, giving sellers granular control over their B2B pricing strategy. When a verified business customer searches for products, they see business-specific pricing alongside standard consumer pricing, making competitively priced B2B offers more visible. Sellers do not need to maintain separate inventory or listings for their business offers, as the same catalog is used across both the consumer and business storefronts.