Overview

Amazon is launching a free, multi‑day webinar series to help sellers tap into the Amazon Business Canada marketplace. The live sessions, scheduled for consecutive mornings, walk participants through Amazon’s B2B recommendation engines, case‑pack suggestions, and the unique performance metrics that business buyers generate. Sellers aiming to diversify beyond consumer sales should attend because the tools promise a data‑driven shortcut into Canada’s still‑emerging corporate procurement channel.

Key Points

• B2B Opportunity Engine — The platform highlights products that show strong demand from Canadian business buyers but have limited listings, giving sellers a clear target list.
• Case‑Pack Guidance — Amazon proposes bulk‑pack quantities based on real purchasing trends, helping sellers present the quantities that corporate shoppers prefer.
• Business‑Specific Analytics – New dashboards surface sessions, page views, and conversion rates that are calculated exclusively for commercial accounts, separating them from consumer data.
• Purchase‑Path Mapping – The webinars demonstrate how to trace a corporate buyer’s journey from discovery to checkout, pinpointing drop‑off points unique to B2B buying cycles.
• Free, Repeated Sessions – Two identical webinars run at 10:00 a.m. PT on back‑to‑back days, allowing sellers to pick the slot that fits their schedule.

How the Recommendation Tools Work

1. Demand‑Signal Analyzer — Amazon mines search queries, order histories, and inventory gaps to generate a list of products that business customers are actively seeking but cannot readily find. Example: A seller of industrial shelving sees a recommendation to add a 4‑ft model because dozens of Canadian offices have searched for it without sufficient listings.
2. Bulk‑Pack Optimizer — The system cross‑references historical case‑pack purchases and suggests optimal quantities for new listings. Example: For a popular printer cartridge, the tool advises offering a 10‑unit case because 68 % of corporate orders in Canada request that size.