Overview

Amazon offers a referral fee discount program designed to reward sellers who participate in the Amazon Business marketplace by offering business prices or quantity discounts. This program allows Professional sellers to reduce their per-order costs on qualifying high-value business transactions, making it more profitable to serve bulk-buying commercial customers through the platform.

Key Points / What Sellers Need to Know

• Professional plan required — Only sellers on a Professional selling plan are eligible for the bulk order fee discount. Individual sellers cannot participate in this program.
• Business pricing must be enabled — To qualify for fee savings, your listings must include either business prices or quantity discount tiers that are visible to Amazon Business buyers.
• Savings apply to qualifying orders — The discount is triggered on high-value business orders that meet Amazon's eligibility thresholds, meaning not every B2B sale will automatically qualify.
• No additional enrollment needed — The program is available to all Professional sellers whose offers meet the requirements. There is no separate sign-up or application process.
• Managed through existing tools — Sellers set up and manage their business prices and quantity discounts directly within their listings using Seller Central or bulk upload tools.

How the Program Works

The Amazon Business bulk order fee discount provides sellers with reduced referral fees when Amazon Business customers place qualifying high-value orders on listings that feature business pricing or quantity discounts. Standard referral fees on Amazon typically range from 8% to 15% depending on the product category. When a B2B order meets the program's criteria, the referral fee percentage effectively decreases, which can represent meaningful savings on large orders. For example, if a product normally carries a 15% referral fee, the discounted rate on a qualifying bulk order could save the seller several dollars per unit — savings that compound quickly on multi-unit business purchases.

The discount is calculated based on the actual transaction price paid by the business buyer, which is typically lower than the consumer-facing price when business pricing or quantity tiers are in effect. Because the referral fee is a percentage of the sale price, sellers benefit in two ways: the discounted referral rate itself, plus the inherently lower fee base that comes with volume pricing.