Overview

Amazon Business is a dedicated B2B marketplace that allows third-party sellers to reach procurement professionals, small businesses, and institutional buyers directly through the Amazon platform. The program provides sellers with specialized tools for business pricing, credential display, and bulk order management that go beyond standard consumer-facing listings. For sellers looking to expand beyond individual consumers, Amazon Business represents a significant growth channel with buyers who often place larger, recurring orders.

Key Points / What Sellers Need to Know

• Business-only offers — Sellers can create listings that are visible exclusively to verified Amazon Business customers, allowing them to offer specialized pricing or products tailored to commercial buyers without affecting their consumer storefront.
• Quantity pricing and tiered discounts — The program supports volume-based pricing tiers, so sellers can automatically offer lower per-unit costs as order quantities increase, which is a standard expectation among B2B procurement teams.
• Business credentials and certifications — Sellers can display qualifying credentials on their profiles, including small business, minority-owned, veteran-owned, women-owned, ISO 9001, and other certifications that help institutional buyers meet diversity and compliance procurement goals.
• Enhanced business profiles — Amazon Business provides dedicated seller profile features that highlight relevant B2B information, helping sellers differentiate themselves when competing for commercial accounts.
• Access to institutional buyers — The program connects sellers with millions of registered business buyers, including companies, hospitals, universities, and government agencies that use Amazon Business for their procurement needs.

How Amazon Business Works for Sellers

Enrolling in Amazon Business is available to Professional selling plan subscribers at no additional cost. Once enrolled, sellers gain access to the B2B-specific features through Seller Central, where they can set business pricing alongside their standard consumer prices. The system allows sellers to maintain separate pricing strategies for retail and business customers on the same ASIN, meaning a single listing can serve both audiences without creating duplicate products. Business customers see the B2B pricing when they are logged into their Amazon Business account, while regular consumers continue to see standard retail pricing. Sellers can also set minimum order quantities for business-only offers, which helps ensure that B2B transactions meet margin requirements for bulk fulfillment.