Overview

Amazon has rolled out a referral‑fee discount within its Bulk Services program, targeting sellers who list products as case packs or pallets. The discount, which applies only to seller‑fulfilled offers in the United States and Japan, reduces the variable cost on bulk listings and is intended to encourage more B2B volume sales. Sellers in eligible categories should act quickly to restructure their listings and capture the margin boost.

Key Points

• Referral‑fee discount on bulk listings — Sellers that publish qualifying case‑pack or pallet offers see a cut to the standard referral fee, directly lifting profit on high‑volume orders.
• Mandatory package hierarchy — Amazon requires a linked hierarchy that ties a single unit to its case‑pack and pallet configurations, ensuring the system can identify bulk relationships.
• Seller‑fulfilled only — The discount is limited to merchant‑fulfilled (MFN) listings; Fulfilled‑by‑Amazon (FBA) inventories remain subject to the regular fee schedule.
• Category restrictions — Only hard‑line (e.g., tools, industrial supplies) and consumable (e.g., food, cleaning agents) product types qualify, excluding apparel, electronics, and other segments.
• Geographic availability — The program is live on Amazon.com for U.S. sellers and on Amazon.co.jp for Japanese sellers, with no announced rollout to other marketplaces yet.
• Potential fee reduction magnitude — While Amazon has not disclosed an exact percentage, the discount can lower referral fees by several basis points, which compounds into sizable savings for large‑scale shipments.

How the Referral‑Fee Discount Works

1. Create a base‑unit listing — Publish a standard SKU for the individual product, such as a single 500 ml bottle of all‑purpose cleaner.
2. Add a case‑pack listing — Link a new SKU that represents a case of 12 bottles, specifying the quantity per case in the package hierarchy.
3. Add a pallet listing — Attach a third SKU that bundles 48 cases (576 bottles) onto a pallet, again defining the cases‑per‑pallet figure.