Overview

Amazon has integrated generative‑AI capabilities directly into Seller Central’s “Add a Product” workflow. The new tools can produce a full listing—including title, bullet points and description—from a short list of keywords or a single product image, shrinking the time needed to launch a new ASIN from hours to a few minutes. Sellers who regularly add items or manage large inventories stand to gain the most from the speed boost.

Key Points

• Keyword‑driven draft — Input a handful of descriptive terms (e.g., “organic bamboo cutting board”) and the AI returns a ready‑to‑edit title, five bullet points and a paragraph description.
• Image‑based generation — Upload a high‑resolution photo of a product and the system extracts attributes such as material, color and dimensions to fill the same listing fields.
• Three entry modes — The feature appears as separate tabs—Keyword, Image and Classic Form—within the existing Add a Product page, letting sellers choose their preferred starting point.
• Editable output — Every AI‑produced element can be modified before the listing goes live, ensuring compliance with brand voice and Amazon policies.
• No extra subscription — The tools run natively inside Seller Central, so sellers do not need third‑party software or additional fees to access them.

How the Generative AI Listing Tool Works

1. Select an input method — A seller clicks the “Add a Product” button, then chooses either the Keyword tab, the Image tab, or the traditional form tab. For example, a private‑label owner of silicone kitchen gloves may pick the Keyword option and type “heat‑resistant silicone kitchen gloves, non‑slip.”
2. Provide the source data — Depending on the chosen tab, the seller either types the keywords, uploads a clear product photo, or fills out the structured form with basic specs. In the image scenario, the same gloves seller uploads a studio‑shot showing the gloves on a hand, with a plain white background.
3. AI processes and generates content — The backend model analyses the supplied data, matches it against Amazon’s catalog taxonomy, and creates a draft listing that includes a title (e.g., “Heat‑Resistant Silicone Kitchen Gloves – Non‑Slip, Oven Safe up to 450°F”), five feature bullets, and a descriptive paragraph.