Overview

Amazon Brand Registry is a free global program designed to help brand owners protect their intellectual property and gain access to powerful selling tools on Amazon's marketplace. For sellers who own a trademark, enrolling in Brand Registry unlocks features that make it easier to manage product listings, report counterfeit or infringing products, and maintain control over how their brand appears to customers.

Key Points / What Sellers Need to Know

• Trademark required for enrollment — To qualify, your brand must have either an active registered trademark or a pending trademark application in the country where you want to enroll. Pending applications filed through Amazon IP Accelerator are also accepted.

• Two types of trademarks accepted — Amazon accepts text-based marks (word marks) and image-based marks (design marks). However, design-only marks and logos without text cannot be used for initial enrollment.

• Brand name must match trademark — The brand name you submit in your application must exactly match the text in your registered trademark. For image-based marks that contain words or numbers, you must upload the image exactly as it appears in the official trademark record.

• Verification is required — After submitting your application, Amazon contacts the trademark correspondent or attorney listed in your trademark record. They will receive a verification code that you must submit back to Amazon within 10 days to complete the process.

• Unlocks premium selling tools — Once enrolled, sellers gain access to A+ Content, Brand Stores, and other brand-building features that are not available to non-enrolled sellers.

Eligibility Requirements

The eligibility criteria for Amazon Brand Registry are straightforward but strict. Your brand must hold either an active registered trademark or a pending trademark application in the country where you intend to enroll. Amazon accepts trademarks from government intellectual property offices worldwide, and sellers who do not yet have a registered trademark can file through Amazon's IP Accelerator program to begin the enrollment process with a pending application. It is important to note that the brand name on your trademark must be clearly visible and permanently affixed to your products or packaging. This physical branding requirement ensures that Amazon can verify authentic products in its fulfillment centers and through customer complaints.