Overview

Amazon Brand Registry offers brand owners a suite of tools to protect their intellectual property and unlock selling benefits on the platform. However, managing user roles, permissions, and account access within Brand Registry can be confusing — especially when multiple team members or selling partners are involved. This FAQ-style guide breaks down the key questions sellers face when navigating Brand Registry's role system, from adding new users to removing brands entirely.

Key Points / What Sellers Need to Know

• Two types of user roles exist — Brand Registry distinguishes between protection roles (focused on IP and brand protection tools) and selling roles (focused on selling benefits like A+ Content and Sponsored Brands).
• Administrators control permissions — The brand administrator is responsible for adding, modifying, and removing both protection and selling roles for all users associated with a brand.
• Invitation acceptance is required — New users must accept an invitation before their roles become active, and each user needs a Brand Registry account with accepted terms and conditions.
• Removing yourself isn't always self-service — Non-administrator users who want to leave a brand must contact the administrator directly or reach out to Amazon support for assistance.
• Losing an administrator can complicate access — If the current administrator is no longer available, sellers have specific pathways to request brand ownership through Brand Registry support.

Understanding User Roles

Brand Registry operates with two distinct categories of user roles. Protection roles give users access to brand protection tools, including the ability to report violations and monitor listings for potential infringement. These roles are managed through the Brand Registry portal and can be assigned to multiple team members who need to safeguard the brand's intellectual property on Amazon.

Selling roles, on the other hand, unlock commercial benefits tied to the brand. These include access to A+ Content (Enhanced Brand Content), Sponsored Brands advertising, and other brand-exclusive selling features. Selling roles can be assigned to selling partner accounts, allowing agencies or authorized resellers to leverage brand benefits through their own Seller Central or Vendor Central accounts.