Overview

Amazon has broadened its Brand Registry to include trademarks registered or pending in Ireland. Effective immediately, Irish‑based brand owners can enroll and obtain the same protection and marketing capabilities previously available only to sellers in other supported regions. This change matters because it gives Irish‑trademarked brands a direct route to safeguard their intellectual property and unlock premium listing tools across Amazon’s European marketplaces.

Key Points

• Irish trademark eligibility — Brands that hold a granted Irish trademark or have a pending application with the Irish Intellectual Property Office can now submit a Brand Registry application.
• Automated infringement detection — Enrolled brands receive Amazon’s proprietary scanning system that flags listings that potentially violate the brand’s trademark, reducing manual monitoring effort.
• Access to premium content — Registration opens A+ Content, Brand Stores, and Sponsored Brands advertising, which have been shown to lift conversion rates for participating sellers.
• Enhanced detail‑page control — Registered owners gain the ability to edit product titles, images, and descriptions, ensuring that customers only see brand‑approved information.
• Cross‑EU applicability — Because Ireland is an EU member, the Irish trademark qualification automatically extends protection and tool access to Amazon’s other European storefronts.

How Brand Registry Works

1. Submit trademark data — The seller enters the Irish trademark number, brand name, and product categories into the Brand Registry portal; for example, a Dublin‑based cosmetics brand would provide its pending “LuxeGlow” trademark number and list “beauty” and “skincare” as categories.
2. Verification and activation — Amazon cross‑checks the submitted details against the official Irish IP register; once confirmed, the brand’s status changes to “registered” within a few business days, unlocking the suite of tools.
3. Utilize protection and marketing features — After activation, the brand can run automated searches for infringing listings, submit takedown requests, and create A+ Content modules, a dedicated Brand Store, or Sponsored Brands campaigns—all from the Seller Central dashboard.