Overview

Amazon has refreshed its FBA New Selection program, giving sellers a larger safety net when testing fresh products. Effective immediately, the program now covers more units of oversized items, extends the rebate and storage window to four months, and adds a minimum Inventory Performance Index (IPI) score of 300 for eligible sellers. These adjustments lower upfront costs and give new listings extra time to gain traction, making the program especially valuable for sellers launching non‑standard size or white‑label products.

Key Points

• Non‑standard unit cap raised to 50 — The limit for oversized or specialty items jumps from 30 to 50 units per parent ASIN, almost doubling the inventory Amazon will subsidize.
• Coverage period lengthened to 120 days — Sellers now receive free storage and rebate eligibility for a full four months, up from the previous three‑month window.
• 10% sales rebate still active — The rebate continues to apply to up to 100 standard‑size units and 50 non‑standard units, and it now includes eligible non‑branded products.
• Minimum IPI score of 300 required — Sellers with an assigned IPI must maintain a score of at least 300 to qualify for the program’s benefits.
• Eligibility unchanged for newcomers — Sellers who have not yet received an IPI score remain fully eligible, preserving the program’s focus on new product launches.

How the Updated FBA New Selection Program Works

1. Enroll a new parent ASIN — After creating a listing, the seller opts into the program via Seller Central; for a non‑standard product like a large kitchen appliance, Amazon will automatically apply the new limits.
2. Ship inventory within the new caps — The seller can send up to 50 units of the oversized item (or 100 units for standard size) to Amazon’s fulfillment network; any units beyond these thresholds will be charged regular FBA fees.
3. Benefit from a 120‑day rebate window — During the first four months, Amazon refunds 10% of the fulfillment fees on each eligible sale; for example, a sale of a 45‑unit batch of a non‑standard product will trigger a rebate on all 45 units, provided the total does not exceed the 50‑unit cap.