Amazon Belgium Now Lets Sellers List Products in French or Dutch
In early 2024 Amazon.be introduced a ‘Listing language’ dropdown (FR/NL) on the Add a Product page and a ‘ListingLanguage’ column in bulk‑upload templates, letting sellers create listings in French or Dutch. Amazon’s translation engine then auto‑generates the complementary language versions (including German), cutting multilingual prep time by up to 70%.
Overview
Amazon’s Belgian marketplace (Amazon.com.be) now permits sellers to create product listings in either French or Dutch. The update, rolled out in early 2024, adds a language‑selection option to both the single‑product entry form and the bulk‑upload template. Sellers who already produce French or Dutch content can list on Amazon.be without rewriting everything, while Amazon automatically generates the missing language versions for Belgian shoppers.
Key Points
- Supported input languages — Listings can be entered in French or Dutch, giving sellers a choice that matches their existing content assets.
- Language preference field — A new dropdown appears on the Add a Product page and in the bulk‑upload spreadsheet, forcing a single language choice for the entire submission.
- Automatic multilingual rendering — Amazon’s translation engine creates the complementary language versions (including German) so customers see listings in their preferred language.
- Uniform language rule — All attributes for a SKU must be in the same language, and every SKU in a bulk file must share that language, preventing mixed‑language rows.
- No extra setup required — The feature is built into the current Seller Central workflow; sellers only need to select the language before submitting.
How Language Selection Works
- Choose language on the product form — When adding a single item, a dropdown labeled “Listing language” appears above the title field. Selecting “French” means the title, bullet points, and description you type will be stored in French. For example, a seller entering “Mixeur à main 500 W” will have that exact French text saved for the SKU.
- Set language in bulk upload — In the bulk‑listing template, the column “ListingLanguage” must contain either “FR” or “NL” for every row. If a seller uploads a spreadsheet of 200 kitchen accessories with “NL” in that column, all 200 SKUs will be processed as Dutch listings.
- Amazon generates translations — After submission, Amazon’s internal translation service creates the missing language versions. The French entry above will automatically appear in Dutch (“Handmixer 500 W”) and German (“Handmixer 500 W”) for Belgian customers who browse in those languages.
Analysis & Recommendations
Why This Matters
Sellers can upload a single French or Dutch version and rely on Amazon to produce the other language copies, eliminating duplicate listings and reducing preparation effort by up to 70%. The uniform language rule ensures bulk uploads won’t fail, while automatic German translations expand visibility to all Belgian shoppers.
Key Takeaways
- Early 2024 rollout adds a ‘Listing language’ dropdown (FR/NL) on the Add a Product page.
- Bulk‑upload templates now require a ‘ListingLanguage’ column with values ‘FR’ or ‘NL’ for every SKU.
- Amazon’s translation engine automatically creates missing language versions, including German.
- All attributes of a SKU and all rows in a bulk file must share the same language, preventing mixed‑language uploads.
Recommended Actions
- →In Seller Central, navigate to Add a Product, use the new ‘Listing language’ dropdown to select French or Dutch before entering title, bullets, and...
- →When preparing bulk uploads, add a ‘ListingLanguage’ column to the template, fill each row with ‘FR’ or ‘NL’, then upload via Inventory > Add Produ...
- →After submission, go to Manage Listings, switch the display language to Dutch or German, review the auto‑translated fields, and edit any errors dir...
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