Overview

Amazon’s Belgian marketplace (Amazon.com.be) now permits sellers to create product listings in either French or Dutch. The update, rolled out in early 2024, adds a language‑selection option to both the single‑product entry form and the bulk‑upload template. Sellers who already produce French or Dutch content can list on Amazon.be without rewriting everything, while Amazon automatically generates the missing language versions for Belgian shoppers.

Key Points

• Supported input languages — Listings can be entered in French or Dutch, giving sellers a choice that matches their existing content assets.
• Language preference field — A new dropdown appears on the Add a Product page and in the bulk‑upload spreadsheet, forcing a single language choice for the entire submission.
• Automatic multilingual rendering — Amazon’s translation engine creates the complementary language versions (including German) so customers see listings in their preferred language.
• Uniform language rule — All attributes for a SKU must be in the same language, and every SKU in a bulk file must share that language, preventing mixed‑language rows.
• No extra setup required — The feature is built into the current Seller Central workflow; sellers only need to select the language before submitting.

How Language Selection Works

1. Choose language on the product form — When adding a single item, a dropdown labeled “Listing language” appears above the title field. Selecting “French” means the title, bullet points, and description you type will be stored in French. For example, a seller entering “Mixeur à main 500 W” will have that exact French text saved for the SKU.
2. Set language in bulk upload — In the bulk‑listing template, the column “ListingLanguage” must contain either “FR” or “NL” for every row. If a seller uploads a spreadsheet of 200 kitchen accessories with “NL” in that column, all 200 SKUs will be processed as Dutch listings.
3. Amazon generates translations — After submission, Amazon’s internal translation service creates the missing language versions. The French entry above will automatically appear in Dutch (“Handmixer 500 W”) and German (“Handmixer 500 W”) for Belgian customers who browse in those languages.