Overview

Amazon has introduced multilingual listing support for its Belgian marketplace, Amazon.com.be. Sellers can now submit product listings in either French or Dutch, with Amazon automatically translating content into the remaining customer-facing languages. The update removes a significant barrier for sellers looking to expand into Belgium's linguistically diverse market.

What's Changing

• French and Dutch listing support — Sellers on Amazon.com.be can now choose to create listings in either French or Dutch rather than being restricted to a single default language.
• Language selection at submission — Both the Add a Product form and bulk listing templates now include a language preference step before submission.
• Automatic translation — Amazon translates submitted content into the other customer-facing languages on the Belgian storefront, including French, Dutch, and German.
• Single-language consistency required — All attributes for a given SKU must be in one language, and all SKUs within a bulk template must use the same language.

How the New Language Options Work

When adding products to Amazon.com.be, sellers now select their preferred language during the listing creation process. This applies whether you are using the manual Add a Product form in Seller Central or uploading a bulk listing template with multiple SKUs. The language choice applies to the entire submission, so every product in a given template must use the same language.

This has practical implications for sellers managing large catalogs. You cannot mix French and Dutch listings within a single template upload. If your catalog includes products targeted at both language communities, you will need to prepare separate templates for each language group and submit them individually. Planning your uploads around this requirement will help avoid rejected submissions.

Automatic Translation and Quality Considerations

Once a listing is submitted, Amazon's system generates translations for the remaining languages on the Belgian storefront. Amazon.com.be serves customers in three primary languages — French, Dutch, and German — so a listing submitted in French will automatically receive Dutch and German translations, and vice versa.