Overview

Amazon Basket is a discount initiative that gives shoppers a 10 % price cut when they add ten or more qualifying items to a single order. The program is fully funded by Amazon, so sellers continue to receive the list price they set for each unit. Understanding the mechanics helps sellers predict shifts in buyer behavior and plan inventory accordingly.

Key Points

• Amazon covers the discount — The 10 % reduction shown at checkout is paid by Amazon, leaving the seller’s revenue untouched.
• Automatic inclusion — No enrollment steps are required; Amazon tags eligible ASINs based on internal criteria and adds them to the program without seller input.
• Referral fees stay the same — Fees are calculated on the full pre‑discount price, so the discount does not alter the percentage Amazon charges sellers.
• Payouts reflect full price — Settlements to the seller’s bank account include the entire item price, even though the buyer sees a lower amount at checkout.
• Opt‑out is account‑wide and irreversible — If a seller contacts Seller Support to leave, the removal applies to every SKU in the account and cannot be undone.

How the Amazon Basket Program Works

1. Customer adds ten or more eligible items — A shopper places ten qualifying products in the cart; for example, a seller of kitchen gadgets sees a buyer add five spatulas, three peelers, and two measuring cups, reaching the threshold.
2. System applies a 10 % discount at checkout — The checkout page automatically reduces the subtotal by 10 %, displaying both the dollar amount saved and the “Amazon Basket” badge to indicate the source of the discount.
3. Amazon records the discount as a cost on its side — Internally, Amazon logs the discount as a promotional expense, while the seller’s order record shows the original list price, ensuring that referral fees and payouts are computed on the undiscounted amount.

Eligibility and Enrollment

• Before: Sellers had to manually apply coupons or enroll in separate promotional programs, often requiring time‑consuming setup and ongoing monitoring.