Overview

Effective September 26, Amazon will remove every mouth‑tape and sleep‑tape listing from its marketplace. The decision stems from documented safety concerns such as adhesive‑induced allergies and the risk of blocked breathing while users sleep. Sellers with active products must act immediately to safeguard their account health and handle any stranded inventory.

Key Points

• Category ban effective 9/26 — All listings identified as mouth or sleep tape will be prohibited after the September 26 deadline.
• Safety rationale — Amazon cites documented cases of skin irritation and the potential for suffocation if a taped mouth prevents nasal breathing.
• Immediate listing suppression — Expect automatic removal or suppression of affected ASINs around the enforcement date.
• Appeal pathway — Sellers who believe a product was mis‑categorized can submit a formal appeal with supporting documentation.
• Inventory exposure — Existing FBA stock will become unsellable, prompting removal orders to avoid long‑term storage fees.

What's Changing

1. Ban activation — On September 26, Amazon’s system will flag any active mouth‑tape or sleep‑tape ASINs and automatically hide them from search results. Example: A private‑label “NightSeal” mouth‑tape with ASIN B07XYZ123 will disappear from the catalog on that date.
2. Listing removal process — The platform will issue a “Policy Violation” notice, suppress the listing, and, if the seller does not respond, permanently delete the product page. Example: A seller receives an email on September 27 stating that the “SleepGuard” tape listing has been removed for safety reasons.
3. Appeal submission — Sellers who contest the classification must email Amazon’s high‑risk child‑safety team, include the affected ASINs, a detailed justification, and any certifications that prove the product is not a mouth‑tape. Example: A vendor of “Adhesive‑Free Bandage” provides FDA clearance documents to demonstrate the item is a medical dressing, not a sleep aid.