Overview

Amazon's Baby category includes a comprehensive set of product attributes that sellers can use to provide detailed information about their listings. Understanding and completing these attributes is essential for Baby category sellers, as richer product data directly impacts search visibility, browse placement, and buyer conversion rates.

Key Points / What Sellers Need to Know

• Rich attributes improve discoverability — Amazon uses product attributes to surface listings in search results and browse pages, so completing as many fields as possible gives your products a competitive edge.
• Buyers rely on detailed specs — Shoppers in the Baby category frequently make purchasing decisions based on how much product information is available on the detail page, especially for safety-sensitive items.
• Units of measurement are mandatory when dimensions are provided — If you include any height, width, length, or weight data, the corresponding unit of measurement field must also be filled in.
• Subcategory-specific attributes exist — Different Baby product types such as car seats, strollers, cribs, monitors, and feeding products each have their own specialized attribute fields.
• Inventory file templates are required for bulk uploads — Amazon provides downloadable flat file templates and XML XSDs specifically for the Baby category.

Attribute Categories and Product Types

The Baby category covers a wide range of product types, each with its own set of descriptive attributes. General attributes that apply across most Baby products include material composition, care instructions, country of origin, special features, power source information, and recommended age ranges. Sellers should also specify any materials that are not included with the product, as this helps set accurate buyer expectations and reduces return rates. Package-level attributes such as the number of items in a package, quantity of individually packaged items, and weight or volume information are also available and should be completed whenever applicable.

Car Seats and Strollers

Car seats and strollers have some of the most detailed attribute requirements in the Baby category. Sellers listing these products should provide specifics on the base type, car seat harness configuration, number of recline or seating positions, interior seat dimensions, and both forward-facing and rear-facing specifications. Shoulder harness details and various height, width, length, and weight measurements are also expected. Given the safety-critical nature of these products, providing thorough and accurate attribute data is particularly important for building buyer confidence and meeting Amazon's listing standards.