Overview

Amazon has launched its Autos program, allowing participating dealerships to list automotive vehicles for sale or lease directly on the US Amazon marketplace. This program comes with its own set of policies that supplement the standard Amazon Services Business Solutions Agreement, and dealerships must understand these unique requirements before enrolling. For Amazon sellers watching the platform's expansion into new verticals, this program signals Amazon's broader ambitions in high-value commerce.

Key Points / What Sellers Need to Know

• Separate program policies apply — The Amazon Autos Program Policies override the standard Business Solutions Agreement where conflicts arise, and most other program policies under the agreement do not apply to this program.
• Dealership authorization required — Participants must be authorized OEM dealers in every state where they sell or lease new vehicles, with proper dealer or broker licenses.
• Customer data responsibilities are significant — Dealerships bear sole responsibility for handling customer personal data in compliance with all applicable privacy laws, including managing opt-out requests and data deletion.
• Amazon is not a party to transactions — Amazon explicitly states it is not involved in the actual vehicle purchase or lease transaction between the dealership and customer.
• Privacy notice obligations are strict — Dealers must provide Amazon with a copy of their privacy notice during onboarding and notify Amazon of any updates within 12 hours of publishing changes.

How the Program Works

The Amazon Autos program enables licensed automotive dealerships to list new and certified pre-owned (CPO) vehicles on the US Amazon marketplace, making them available to Amazon's massive customer base. Dealerships register for the program and agree to its specific terms, which function as a standalone policy framework separate from Amazon's typical seller agreements. Participating dealers must ensure that neither they nor any of their representatives suggest to customers that they are acting on behalf of Amazon. All employees, agents, contractors, and subcontractors involved in the program must complete any training Amazon requires.