Overview

Amazon Australia has introduced a $0.91 per‑unit reduction in standard Fulfilled‑by‑Amazon (FBA) fees for every item priced below 13 AUD. The change took effect on 1 October 2024 and applies automatically to qualifying orders. Sellers with low‑price SKUs should reassess their cost structures because the discount can turn previously unprofitable products into viable FBA candidates.

Key Points

• $0.91 fee cut — Standard fulfillment fees drop by $0.91 for any product whose list price is under 13 AUD.
• Automatic eligibility — The discount is applied by the system; sellers do not need to submit a request or adjust settings.
• Live from 1 Oct 2024 — The new pricing is already active in the Australian marketplace.
• Scope limited to fulfillment — Referral, storage, and size‑tier surcharges remain unchanged.
• Potential margin boost — A $12‑AUD item that previously incurred a $3.00 fulfillment fee now pays $2.09, improving gross margin by roughly 30 %.
• Cross‑market consistency — The incentive aligns Australia with similar low‑price programs in the US, Europe, and parts of Asia, simplifying multi‑region planning.

How the Discount Works

1. Price check — When an order is placed, Amazon evaluates the item’s list price.

   • Example: A kitchen gadget listed at 12.50 AUD triggers the discount, while a similar item priced at 13.20 AUD does not.

2. Fee calculation — Amazon computes the standard fulfillment fee for the SKU and then subtracts $0.91.

   • Example: The standard fee for a small‑size, 200‑gram product is $3.00. After the discount, the charge becomes $2.09.

3. Automatic posting — The adjusted fee appears on the seller’s settlement report without any manual entry.

   • Example: A seller’s daily report shows a line item “FBA fulfillment fee – discounted” with the reduced amount, eliminating the need for separate bookkeeping entries.