Amazon and AVASK Partner on Cross-Border Shipping Solutions for UK-EU FBA Sellers
Amazon and AVASK have launched an integrated UK‑EU Cross‑Border shipping service in Seller Central, bundling customs brokerage, freight forwarding and indirect representation into a single quote (e.g., £1,250 for a 500 kg pallet to Germany). The workflow lets sellers upload HS codes, schedule carrier pickup and have AVASK act as importer of record, reducing manual entry from several hours per shipment.
Overview
Amazon has joined forces with customs‑compliance specialist AVASK to launch an integrated cross‑border shipping service for sellers who use Fulfillment by Amazon (FBA) in both the United Kingdom and the European Union. The partnership, unveiled during a live webinar, aims to streamline the complex customs, freight, and regulatory tasks that have become routine since Brexit, giving sellers a single‑stop solution for moving inventory across the UK‑EU border.
Key Points
- All‑in‑one package — Amazon now bundles customs brokerage, freight forwarding, and indirect representation into a single offering, eliminating the need for sellers to contract three separate providers.
- Direct-to‑FBA delivery — Inventory can be shipped straight from a seller’s warehouse in the UK to an Amazon fulfillment centre in the EU (or vice‑versa) using the new tools, bypassing intermediate depots.
- Webinar guidance — AVASK hosted a live session that walked participants through the service, fielded questions on VAT, EORI numbers, and other compliance topics, and provided downloadable checklists.
- Reduced paperwork — The solution automates customs declarations and duty calculations, cutting the manual entry time that previously required up to several hours per shipment.
- Cost transparency — Fees for brokerage, freight, and representation are displayed up front in the Amazon Shipping console, allowing sellers to compare total landed cost against projected margins.
- Small‑business focus – The service is marketed toward sellers who do not ship full container loads, offering a pay‑as‑you‑go freight model that scales with volume.
- Regulatory safety net – By using AVASK’s indirect representation, sellers without a legal entity in the destination country can import goods without opening a local VAT registration, reducing the risk of non‑compliance penalties.
How the Cross‑Border Shipping Solution Works
- Create a bundled shipment — In the Amazon Seller Central shipping workflow, the seller selects “UK‑EU Cross‑Border” as the service type; the platform automatically adds brokerage, freight, and representation fees to the quote.
Analysis & Recommendations
Why This Matters
The bundle cuts paperwork and eliminates the need for three separate providers, giving sellers real‑time cost visibility and a pay‑as‑you‑go freight model. Small‑business FBA sellers can now move inventory across the post‑Brexit border in hours, preserving margins with transparent fees and avoiding VAT registration hurdles.
Key Takeaways
- Bundled service combines customs brokerage, freight forwarding and indirect representation, displayed as a single price in the Amazon Shipping cons...
- Single‑price example: £1,250 for a 500 kg pallet shipped from the UK to a German fulfillment centre.
- AVASK acts as importer of record, filing customs and paying duties (e.g., 2.5 % duty on arrival in France).
- Pay‑as‑you‑go freight model supports shipments under full container loads, scaling with volume.
Recommended Actions
- →In Seller Central, go to Shipping > Create shipment, select ‘UK‑EU Cross‑Border’ to generate a bundled quote and print the combined label.
- →Upload complete product data (HS code, value, certificates) via the inventory upload template under Inventory > Add a Product before booking the sh...
- →Book a follow‑up call with an AVASK specialist from the webinar email to confirm VAT registration needs for each EU marketplace.
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