Overview

Amazon is relaunching its complimentary virtual Ads Summit to help sellers prepare for the upcoming Prime Day. The two‑day, online event blends hands‑on workshops with live Q&A sessions led by Amazon Ads experts, focusing on campaign fine‑tuning, audience growth, and brand‑building tactics that are critical during the year’s biggest shopping surge. Sellers who attend can lock in better ad placements and lower costs before the holiday traffic spikes.

Key Points

• Free two‑day virtual summit — The program runs entirely online at no charge, allowing any Seller Central user to join.
• Interactive workshops — Sessions include real‑time campaign builds, bid adjustments, and targeting demos rather than static slide decks.
• Prime Day focus — Content is tailored to the high‑volume period, covering Sponsored Products, Sponsored Brands, and Sponsored Display strategies.
• Early‑prep advantage — Sellers who optimize ads weeks ahead typically achieve lower cost‑per‑click (CPC) and higher return on ad spend (ROAS) once Prime Day traffic arrives.
• Brand‑centric modules – Dedicated tracks teach Sponsored Brands video, Amazon Stores, and Posts to strengthen long‑term brand equity.
• Exclusive attendee sessions — Limited‑capacity workshops reveal advanced tactics and preview upcoming ad features before public rollout.

How the Amazon Ads Summit Works

1. Pre‑registration and agenda selection — Sellers sign up through Seller Central, choose preferred time slots, and receive a personalized agenda. Example: A seller focused on Sponsored Products selects the “Keyword Optimization” workshop and the “CPC Management” Q&A.
2. Live workshop participation — During each session, an Amazon Ads specialist shares their screen, walks through a live campaign, and asks participants to apply the steps in a sandbox environment. Example: Attendees adjust bid multipliers for “Top of Search” placements while the instructor monitors results in real time.