Amazon Adds 'Stay Informed' News Hub to the Seller Mobile App
Amazon added a “Stay Informed” tab to the Seller mobile app (iOS/Android) in version 2.9.4, consolidating all Seller News, policy updates, and fee changes in a scrollable list. The rollout is region‑aware, so sellers must verify the tab appears in each marketplace they operate.
Overview
Amazon has introduced a new “Stay Informed” section inside the Seller mobile app, giving sellers a single place on their phones to read marketplace announcements, policy updates, and other critical business news. The tab appears on the app’s home screen and mirrors the Seller News hub that previously required a desktop login. Sellers who rely on the app for daily order and inventory checks can now stay current without switching devices.
Key Points
- All news in one view — The top‑most tab on the app aggregates every Seller News item, from fee revisions to program launch alerts, so nothing is scattered across different screens.
- Desktop‑level content on mobile — Policy changes, upcoming deadline reminders, and new tool rollouts that were once only viewable on Seller Central’s web portal are now fully readable on iOS and Android.
- Screen‑friendly design — Headlines are displayed in a scrollable list with concise summaries, and tapping any entry expands the full article in a format optimized for small displays.
- Region‑aware rollout — The feature is released gradually; sellers operating in multiple marketplaces should verify that the tab appears in each regional version of the app.
- Requires latest app version — Only users who have updated to the most recent build will see the Stay Informed tab, prompting a quick check for app updates before expecting the new functionality.
How Stay Informed Tab Works
- Locate the tab — After opening the Seller app, the first icon on the home screen reads “Stay Informed.” For example, a seller in the U.S. who updates the app to version 2.9.4 will see the tab immediately beneath the sales‑summary widget.
- Browse headline list — The tab presents a chronological list of recent announcements, each with a bold headline and a two‑sentence preview. A seller checking the app at 8 a.m. might see a headline like “July 2026 fee schedule update” followed by a short note about the percentage change.
- Read full details — Tapping any headline opens the complete article, complete with tables, links, and any required compliance steps. For instance, selecting the fee‑schedule notice reveals a table comparing old and new rates, plus a link to the official policy page for deeper review.
Analysis & Recommendations
Why This Matters
Having critical announcements on the app lets sellers spot fee schedule updates, deadline reminders, or new tool rollouts within seconds, reducing missed compliance risks. For example, a seller can see a July 2026 fee change and adjust pricing before the new rates apply.
Key Takeaways
- The “Stay Informed” tab appears as the first icon on the home screen in app version 2.9.4.
- All Seller News items, including policy changes and fee revisions, are now viewable on iOS and Android.
- Feature rollout is region‑aware; sellers must check each marketplace version of the app.
- Push notifications can be enabled for “Urgent” news items to receive instant alerts.
Recommended Actions
- →Update the Seller app to the latest version (e.g., 2.9.4) via the App Store or Google Play.
- →Open the app, locate the “Stay Informed” tab on the home screen, and scan the headline list each morning.
- →In Settings > Notifications, enable push alerts for “Urgent” news to get real‑time fee or policy change warnings.
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