Overview

Amazon has introduced a new “Selling Applications” card on the Seller Central homepage, giving sellers a single place to monitor and finish product‑approval requests. The widget went live this week and surfaces pending drafts for gated categories without the need to hunt through menus. Sellers who rely on approvals to list new items should pay attention because the change can reduce missed opportunities and speed up time‑to‑market.

Key Points

• Homepage visibility — The new card appears directly on the Seller Central landing page, showing the status of every open approval request at a glance.
• Draft alerts — Unsubmitted applications are highlighted in red, prompting sellers to finish paperwork before it expires.
• One‑click navigation — Clicking the card takes users straight to the full Selling Applications dashboard, bypassing the traditional multi‑level menu path.
• Unified workflow — All product‑approval processes, from grocery to cosmetics, are now accessed from a single entry point, eliminating the need to remember separate URLs.
• No setup required — The widget automatically shows for any account with pending or draft applications; there is no opt‑in or configuration step.

How the Selling Applications Card Works

1. Dashboard preview — When a seller logs in, the homepage displays a compact card that lists each open application, the associated category, and a status badge (e.g., “Draft,” “Submitted,” “Approved”). Example: A seller with a pending “Beauty – Fragrance” application sees a red “Draft” badge next to that line item.
2. Alert interaction — Clicking the red badge opens a pop‑up that summarizes missing documents and offers a direct “Continue” button. Example: The pop‑up indicates that a brand authorization letter is still required and the seller can jump straight to the upload screen.
3. Full dashboard jump — Selecting any line item redirects the user to the comprehensive Selling Applications page, where they can review details, attach files, and submit for Amazon’s review.