Overview

Amazon has introduced a new collection of concise, on‑demand videos inside Seller University that focus exclusively on advertising. Launched this month, the “Quick Tips” series breaks down core tasks—such as setting up Sponsored Products, crafting Sponsored Brands ads, building an Amazon Store, and selecting targeting options—into bite‑size lessons that sellers can watch while they work in the ad console. The resource is designed for sellers who need fast, actionable guidance without committing to multi‑hour courses.

Key Points

• Short, task‑oriented videos — Each tutorial runs between two and five minutes, letting sellers follow the steps in real time while managing campaigns.
• Keyword match type deep dive — The series explains broad, phrase, and exact match, and shows when a broad match keyword for a kitchen gadget might generate irrelevant clicks versus when an exact match on “stainless steel whisk” preserves budget.
• Store creation walkthrough — One episode demonstrates adding a “Holiday Gifts” sub‑page, arranging products by theme, and linking the page to a Sponsored Brands headline.
• Custom image guidance for Sponsored Brands — Sellers learn how to upload lifestyle photos—such as a yoga mat rolled out in a studio—to replace plain product shots and boost click‑through rates.
• Product category targeting tutorial — The videos illustrate selecting “Home & Kitchen > Small Appliances” as a category target for a new air fryer, reaching shoppers who are browsing rather than searching specific terms.

How the Quick Tips Video Series Works

1. Access the series in Seller University — Log in to Seller Central, navigate to the “Seller University” tab, and click the “Advertising Quick Tips” banner. For example, a seller selling pet accessories can open the “Sponsored Brands Custom Images” video directly from this page.
2. Select a tutorial that matches the current task — The library lists videos by ad format; choosing “Keyword Match Types” opens a two‑minute clip that overlays the keyword manager screen. A seller adjusting bids for a new line of organic teas can watch this video while the keyword list is displayed.