Amazon Adds Quick-Tip Advertising Videos to Seller University
In February 2026 Amazon launched a Quick‑Tip video series in Seller University, offering 2‑4 minute tutorials on match‑type settings, negative keywords, Store sub‑pages and Sponsored Brands enhancements. The videos claim up to a 12% lift in click‑through rate, an 8% conversion boost for exact‑match setups, and up to 15% more multi‑product views when linking Store pages.
Overview
Amazon has rolled out a new set of short, task‑focused advertising videos inside Seller University. Launched this month, the quick‑tip series lets sellers watch concise walkthroughs while they edit campaigns in real time. The format is designed for merchants who need fast, actionable guidance without committing to lengthy courses.
Key Points
- Video length — Each tutorial runs between 2 and 4 minutes, allowing sellers to pause and apply steps instantly.
- Match‑type focus — Dedicated clips explain how to set broad, phrase, and exact match keywords inside Campaign Manager.
- Negative keyword drills — One video walks sellers through spotting low‑performing search terms and adding them as negatives to cut waste.
- Store page customization — A tutorial shows how to create sub‑pages, such as a “Holiday Gifts” section, to guide shoppers through a multi‑page Amazon Store.
- Sponsored Brands enhancements — Two videos cover adding lifestyle images to brand ads and using category‑level product targeting to reach shoppers browsing related items.
How Quick‑Tip Advertising Videos Work
- Select a tutorial — From the Advertising Education hub, a seller clicks the “Keyword Match Types” video; the screen displays a sample campaign for a new silicone baking mat.
- Follow the on‑screen steps — While the video plays, the seller pauses at the moment the instructor selects “Broad Match” and replicates the setting for the keyword “baking accessories.”
- Apply recommendations immediately — The next segment demonstrates adding a negative keyword “free” to stop the ad from showing on price‑seeking queries; the seller adds it directly in Campaign Manager before the video ends.
- Save and monitor — The final part prompts the seller to launch the updated ad group and check the performance dashboard after 24 hours, mirroring the example’s reported 12 % increase in click‑through rate.
Before / After Comparison
Analysis & Recommendations
Why This Matters
These bite‑size videos let sellers apply changes while watching, reducing reliance on long PDFs and cutting wasted spend. Early seller reports show measurable gains—12% higher CTR and up to 15% more Store traffic—making the guidance directly revenue‑impacting.
Key Takeaways
- Videos run 2‑4 minutes and cover broad, phrase, exact match keyword setup.
- Negative‑keyword tutorial demonstrates adding terms like “free” to cut irrelevant clicks.
- Store page tutorial enables creation of sub‑pages such as “Holiday Gifts” and can lift multi‑product views by up to 15%.
- Sponsored Brands videos on lifestyle images report a 10% increase in click‑through rates.
Recommended Actions
- →Go to Seller Central > Advertising Education hub and watch the “Keyword Match Types” video, then adjust your campaign keywords accordingly.
- →Open Campaign Manager, pause the “Negative Keyword Identification” video, and add identified negatives (e.g., “used”) to your ad groups.
- →Create a new Store sub‑page via Seller Central > Store > Pages, then link it to a Sponsored Brands ad as shown in the “Add Store Sub‑Page” tutorial.
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