Overview

Amazon has introduced in‑page learning modules to the Build Your Brand hub in Seller Central, allowing brand‑registered sellers to view tutorials, guides and videos without leaving the page. The feature launched this month and is designed to keep sellers focused on brand‑building tasks while providing instant access to educational content. Sellers who want to strengthen their brand presence or explore Brand Registry will benefit from the faster, more contextual learning experience.

Key Points

• Pop‑up overlays — Clicking a learning icon now opens a modal window on the same page, so sellers stay on the Build Your Brand screen instead of navigating to separate help articles.
• All‑in‑one library — Program overviews, step‑by‑step guides, best‑practice PDFs and video tutorials are grouped into a single resource pane accessible from the hub.
• Direct Brand Registry entry — Users who have not yet enrolled can start the registration workflow from the same interface, viewing eligibility criteria and benefits without opening another tab.
• Consistent UI pattern – The pop‑up design mirrors other in‑app education tools Amazon has rolled out for inventory management and advertising, creating a uniform learning experience across the platform.
• Continuous updates promised — Amazon states the content collection will be refreshed regularly, turning the Build Your Brand page into a living reference point for brand‑related features.

How the New Experience Works

1. Select a learning icon — When a seller clicks the “? ” or video symbol beside a topic such as A+ Content, a modal overlay appears, displaying the chosen guide without reloading the page.
2. Consume the material — The overlay can contain a PDF checklist, a short instructional video, or a step‑by‑step walkthrough; sellers can pause, scroll or download the file while still seeing their original Build Your Brand dashboard.
3. Close and resume — After reviewing the content, the seller clicks the “X” to dismiss the overlay, instantly returning to the exact spot on the page where they left off, preserving any unsaved selections or filters.