Amazon Adds DHL as First-Mile FBA Carrier for Germany-to-UK Shipments
Amazon’s Cross‑Border Carrier Solutions (C2S2) now lets German sellers pick DHL as the first‑mile carrier for Germany→UK shipments, with Amazon covering the international freight. New participants receive one‑year free AVASK customs representation (normally €200) and a €60 brokerage credit on the first qualifying shipment.
Overview
Amazon now lets German sellers use DHL as the first‑mile carrier for shipments destined for UK fulfillment centers. The option is part of the Cross‑Border Carrier Solutions (C2S2) program, which also covers freight, customs clearance and brokerage. Sellers targeting the UK market can therefore ship inventory across the post‑Brexit border with far less paperwork and no freight charge from Amazon.
Key Points
- DHL as first‑mile carrier — When creating a Send to Amazon shipment, German sellers can pick DHL to pick up or receive inventory before it crosses into the UK.
- No freight cost to sellers — Amazon pays the international leg from Germany to the UK, so the seller sees a $0 freight line item on the shipment invoice.
- AVASK handles customs — By enrolling with AVASK, sellers receive indirect representation for both German export and UK import filings, eliminating the need to contract a separate broker.
- One‑year free AVASK representation — New C2S2 participants get a full year of AVASK services at no charge (normally a €200 expense).
- First‑shipment brokerage credit — The inaugural qualifying shipment includes a complimentary brokerage fee worth roughly €60, further lowering the entry cost.
How C2S2 Works
- Enroll in C2S2 — The seller logs into Seller Central, opens the Send to Amazon workflow, and opts into the Cross‑Border Carrier Solutions program. Example: A kitchen‑ware brand registers and selects “Germany → UK” as the route.
- Choose DHL as first‑mile carrier — Within the same workflow, the seller picks DHL from the carrier dropdown. Amazon then generates a DHL pickup request. Example: DHL schedules a pickup from the seller’s Berlin warehouse on Tuesday morning.
- Drop off or hand over to DHL — The seller either hands the pallets to DHL drivers or drops them at a nearby DHL service point. DHL transports the goods to the designated UK fulfillment center. Example: DHL moves the pallets to Amazon’s Tilbury FC, completing the cross‑border leg.
Analysis & Recommendations
Why This Matters
Zero freight cost removes a typical €300 charge per shipment, while free AVASK representation and a €60 brokerage credit cut cross‑border expenses by over €400. Sellers can test the UK marketplace faster and with less financial risk.
Key Takeaways
- DHL is now available as the first‑mile carrier for Germany‑to‑UK Send to Amazon shipments.
- Amazon pays the international leg, so the freight line item on the invoice is $0.
- C2S2 enrollees get one year of free AVASK customs representation (value €200).
- The inaugural qualifying shipment includes a €60 brokerage fee credit.
Recommended Actions
- →Log in to Seller Central > Send to Amazon > Enroll in Cross‑Border Carrier Solutions and select the Germany‑to‑UK route.
- →During enrollment, click the AVASK link, create an account, and confirm the free one‑year representation.
- →Prepare UK compliance documents (CE/UKCA) and schedule a DHL pickup for your first shipment.
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