Overview

Amazon has introduced mandatory budget controls for new Percentage Off and Buy One Get One (BOGO) promotions. Sellers must now define a spending limit—either a dollar amount or a maximum order count—before the promotion can go live. The change matters because promotions will automatically pause once 80 % of the set budget is used, and sellers should anticipate possible overspend beyond the declared limit.

Key Points

• Budget requirement for new offers — Every new Percentage Off or BOGO deal must include a predefined budget, expressed as a total discount value or a cap on eligible orders.
• Automatic pause at 80 % usage — Amazon’s system deactivates the promotion once redemption reaches 80 % of the budget, reserving the remaining 20 % for orders already in progress.
• Current promotions stay unchanged — Promotions that were active before the policy rollout continue without a budget field and are not forced to stop.
• Overrun is expected — Amazon describes the budget as a planning tool, not a hard ceiling; sellers should plan for spend that may exceed the set amount.
• Two budget types — Sellers can choose between a monetary cap (e.g., $1,000 total discount) or an order‑count cap (e.g., 200 orders) to control exposure.
• Real‑time monitoring — The platform continuously tracks redemption activity and triggers the 80 % pause without manual intervention.

How the Budget System Works

1. Define the budget type —

   • Monetary cap: Set a maximum dollar value that the promotion’s discounts can total (e.g., $500).
   • Order‑count cap: Set a maximum number of orders that can apply the discount (e.g., 150 orders).

2. Activate the promotion —

   • After entering the budget, the promotion becomes eligible to launch. Amazon’s backend begins logging each redemption against the chosen metric in real time.