Overview

Amazon has rolled out a new series of concise, on‑demand videos inside Seller University that focus exclusively on advertising tasks. Launched this month, the bite‑size tutorials walk sellers through single actions—such as setting match types or customizing an Amazon Store—so they can implement changes without watching hour‑long courses. The format is designed for advertisers who need quick, practical guidance while actively managing campaigns.

Key Points

• Micro‑learning videos — Each tutorial runs under five minutes and demonstrates one advertising function that can be applied immediately.
• Match‑type deep dive — Separate clips explain broad, phrase and exact match settings, showing how each influences ad eligibility for specific shopper queries.
• Negative keyword walkthrough — A step‑by‑step guide illustrates how to locate low‑performing search terms and add them as exclusions in Campaign Manager.
• Store page building — Videos detail adding sub‑pages, grouping products by theme or season, and linking ads to those pages for a smoother shopper journey.
• Sponsored Brands creative tips — Short lessons cover inserting custom lifestyle images and using category‑level product targeting to broaden brand exposure.

How the Quick‑Tip Advertising Tutorials Work

1. Locate the tutorial hub — Sellers log into Seller Central, navigate to the “Seller University” tab, and select the “Advertising Quick‑Tips” collection. For example, a seller managing a new Sponsored Brands campaign clicks the “Match Types” video thumbnail to begin.
2. Choose a single‑focus video — The library groups clips by topic; a user looking to refine keyword strategy picks the “Exact Match vs. Broad Match” tutorial, which automatically loads a five‑minute walkthrough.
3. Watch the step‑by‑step demonstration — The video displays the Campaign Manager interface, highlights the exact menu clicks, and narrates the rationale. In the match‑type clip, the presenter selects a campaign, opens the “Edit Keywords” pane, and toggles the match‑type dropdown from “Broad” to “Exact.”