Overview

Amazon’s Account Health Rating (AHR) is the single metric that determines whether a seller’s account remains active, with scores ranging from 1,000 (perfect) down to 0 (deactivation). Maintaining a strong AHR is essential because a dip below the “At Risk” threshold can trigger selling restrictions or full account suspension, directly affecting revenue and brand reputation.

Key Points

• Score Tiers — Amazon classifies sellers into three bands: 200‑1,000 (Good Standing), 100‑199 (At Risk), and 99 or lower (Deactivation Eligible), and each band dictates the level of operational freedom a seller retains.
• Shipping Weight — Late shipments, missing tracking numbers, and stock‑out cancellations are the top three shipping‑related factors that pull down the AHR, accounting for roughly 40 % of the overall score.
• Customer Service Weight — Response times slower than 24 hours, high order‑defect rates, and frequent seller‑initiated cancellations together represent about 35 % of the rating calculation.
• Listing Accuracy — Inaccurate titles, misleading images, or inventory mismatches trigger higher return rates and policy violations, contributing roughly 20 % to the AHR algorithm.
• Protection Programs — Sellers who sustain a score above 850 for six consecutive months may qualify for enhanced protection, such as faster reinstatement and dedicated support channels.
• Recovery Priority — When the rating falls into the At Risk zone, Amazon recommends tackling open policy violations first, then addressing late‑shipment metrics, and finally reducing order‑defect incidents.

How the Account Health Rating Works

1. Data Aggregation — Amazon pulls performance data from the past 90 days across shipping, customer service, and listing compliance; for example, a merchant‑fulfilled seller who shipped 1,200 orders with 150 late deliveries will see a proportional dip in the shipping component.
2. Weighted Scoring — Each performance area is assigned a weight (shipping ≈ 40 %, customer service ≈ 35 %, listing accuracy ≈ 20 %, other policy metrics ≈ 5 %); a seller with a 95 % on‑time shipment rate but a 3 % order‑defect rate will receive a blended score reflecting the heavier shipping weight.