Overview

Amazon's Account Health page is a centralized dashboard that gives sellers visibility into policy compliance, performance metrics, and potential issues that could jeopardize their selling privileges. Understanding how to monitor and act on this page is essential for any seller who wants to avoid listing removals or full account deactivations.

Key Points / What Sellers Need to Know

• Account Health is a compliance scorecard — The page aggregates your account's adherence to Amazon's selling policies and performance targets into a single view, making it easier to spot problems before they escalate.
• The Account Health Rating (AHR) quantifies your standing — AHR is a dynamic metric that factors in the number of unresolved policy violations, their severity, and your positive contributions to the customer experience through your selling activities.
• Proactive monitoring prevents deactivation — Amazon regularly reviews seller accounts and will notify you of issues, but catching problems early on the Account Health page gives you the best chance to resolve them without business disruption.
• Policy dashboards are being consolidated — Product safety and certain compliance violations are currently tracked on separate dashboards, but Amazon is in the process of merging these into the Account Health page so sellers can manage everything in one place.
• Professional sellers get direct support — If you have a Professional selling plan, you can contact Amazon's Account Health Support team directly through a "Call me now" button on the Account Health page for personalized help.

How the Account Health Rating Works

The Account Health Rating is Amazon's method for quantifying how well a seller complies with its marketplace policies. The rating considers three main factors: the total number of unresolved policy violations on your account at any point in time, how severe each of those violations is, and the degree to which your selling activities contribute positively to the overall customer experience. AHR does not introduce new selling policies — it simply measures compliance with the existing ones. Amazon has indicated that the rating system will continue to be refined over time, so sellers should expect the methodology to evolve.