Overview

Amazon has opened registration for Accelerate 2025, its flagship seller conference scheduled for October 16‑18 in Seattle. The event’s headline attraction is the return of Seller Café, which offers a limited number of 40‑minute, face‑to‑face appointments with Amazon subject‑matter experts. Sellers who secure a slot can work through pressing business challenges, making early registration essential to claim both ticket discounts and appointment time.

Key Points

• Seller Café sessions — Forty‑minute, in‑person meetings with Amazon specialists; for example, a seller can bring a problematic listing and receive step‑by‑step remediation.
• Walk‑up virtual chats — New 20‑minute on‑demand video calls; a seller struggling with a recent policy update can get a rapid clarification without a full appointment.
• Early‑bird ticket discount — $100 off each admission ticket for a limited window; a team of three registering early saves $300 before the price reverts.
• Group‑ticket promotion — Purchase three tickets and receive a fourth free automatically at checkout; a regional sales team can bring an extra colleague at no extra cost.
• Multi‑track expertise — Appointments cover advertising, policy, FBA, international expansion, and account health; a seller expanding to Canada can discuss both compliance and fulfillment in a single session.

How Seller Café Works

1. Register for Accelerate — Sign up through the Amazon event portal; early registrants receive the $100 discount and are placed on the notification list for Café booking.
2. Select an appointment slot — When the scheduling window opens, choose a 40‑minute slot that matches your business priority; for instance, a seller can book a “Advertising Optimization” slot to review campaign structure.
3. Prepare a concise agenda — Draft a brief outline of the issue(s) you want to address, such as “listing suppression on ASIN B07XYZ,” and upload any supporting screenshots before the meeting.
4. Meet the specialist — Attend the in‑person session at the designated Café location, discuss your agenda, and receive actionable recommendations, like adjusting backend keywords or modifying inventory settings.