Overview

Amazon has opened registration for Accelerate 2025, its flagship conference for third‑party sellers, scheduled for October 16‑18 in Seattle. This year’s highlight is the return of Seller Café, where attendees can book brief, face‑to‑face sessions with Amazon subject‑matter experts. Because appointment slots are scarce and an early‑bird ticket discount is still active, sellers seeking personalized guidance should secure their place now.

Key Points

• Event dates — Accelerate 2025 runs from October 16 to October 18, 2025, in Seattle, drawing thousands of sellers and Amazon staff.
• Seller Café format — Each in‑person slot lasts 40 minutes and focuses on a single seller’s issue, while 20‑minute virtual walk‑ups handle quick questions.
• Early‑bird incentive — Registrants who purchase tickets before the discount expires receive $100 off each ticket, with the reduction applied automatically at checkout.
• Group pricing — Buying three tickets grants a fourth ticket free, making it cost‑effective for teams or agency partners.
• Limited appointments — Café slots are allocated on a first‑come, first‑served basis; popular topics such as advertising strategy and account health often fill within days of opening.
• Preparation requirement — Amazon advises attendees to bring specific data (ASIN performance, ad reports, support case IDs) to maximize the value of the 40‑minute consultation.

How Seller Café Works

1. Select a topic — On the event portal, sellers choose a focus area (e.g., “Advertising strategy”). A seller who spends $45,000 monthly on Sponsored Products might select this to refine keyword bidding.
2. Book a 40‑minute slot — After choosing a topic, the system displays available times; the first 50 bookings for “Fulfillment operations” filled within 24 hours for the 2024 event, illustrating the speed of allocation.
3. Prepare documentation — Sellers upload relevant files (inventory forecasts, policy violation notices) before the appointment; a seller with a recurring FBA fee dispute attached the fee breakdown to the booking.