Overview

Amazon has opened registration for Accelerate 2025, its premier conference for third‑party sellers, set for October 16‑18, 2025 in Seattle. The event reintroduces the Seller Café, a limited‑capacity program that lets attendees schedule private, one‑on‑one time with Amazon subject‑matter experts. Because both conference tickets and Café appointment slots are scarce, sellers who want guaranteed access should complete registration promptly.

Key Points

• Conference dates and venue — Accelerate 2025 will run from October 16 through October 18, 2025, hosted at the Washington State Convention Center in Seattle.
• Ticket pricing tiers — Early‑bird tickets are priced at $1,200, while the standard rate after the deadline rises to $1,300 per pass.
• Group discount mechanics — A “buy three, get the fourth free” offer is applied automatically at checkout, effectively giving a 25 % discount on the fourth ticket for qualifying orders.
• Seller Café appointment lengths — In‑person meetings last 40 minutes, whereas virtual walk‑up chats are limited to 20 minutes, allowing sellers to choose the format that best fits their agenda.
• Specialist track options — Available tracks include Advertising, Fulfillment, Brand Building, Account Health, and several niche programs such as Amazon Business and Global Selling, letting sellers target the expertise they need most.
• First‑come, first‑served allocation — Appointment slots are released to registered attendees on a rolling basis, and the earliest registrants receive the first notification when the booking window opens.
• Notification timeline — Amazon typically sends the Café‑booking link about two weeks before the conference, giving sellers a narrow window to claim their preferred time.
• Pre‑session material upload — Attendees can upload performance reports, inventory spreadsheets, or campaign screenshots to a secure portal before the meeting, enabling experts to review data in advance.

How Seller Café Works

1. — Sign up through the Seller Central portal; an early‑bird registrant who completes the purchase on March 1 receives a confirmation email containing a unique Café‑booking URL.